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VAS |
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4N TeleSoft intends to offer the following Value Added Services to operators on a Revenue Share or one time sale Basis. |
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Voice Portal Applications - Music Jukebox |
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Music Jukebox is a combination of Ringtones and Dial a Song application. Users typically come in to download ringtones or dedicate/listen to a particular song. After the user has chosen his preferred category, the system plays songs inside the category and the user can then listen to them, download ringtones or dedicate it to a friend with his/her personal message.
The user can also browse the songs by following the intuitive options presented in the menu thus selecting a song of his choice. The content categories are refreshed weekly to keep the service fresh and peppy; 4N TeleSoft content management team also takes into consideration the festivals/time of the year and uploads appropriate content that will be sought after for the occasion. |
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Application highlights: Ringtone |
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- When the user has chosen to download the ringtone of a particular song, the system then asks the subscriber to enter his mobile number, confirm his mobile phone make and model and then pushes the right content across to him in the required format
- When the user wants to gift a ringtone to someone, the system asks the user to enter his friend’s mobile number, confirm their mobile phone make and model and then confirms that the ringtone will be sent shortly. The recipient will get an SMS from the sender’s MSISDN with a message “I have gifted a ringtone to you…” and the ringtone is delivered on his handset
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Application highlights: Dial a Song |
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- The user can already listen to the songs as in Radio/FM model, he can then decide to dedicate the song with his/her personal message
- The user is asked to record his personal message, he can re-record, listen to it or send it to recipient
- The message is pre-pended to the song, the system dials-out to the recipient and plays the dedication
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Voice Portal Applications - Lottery |
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Lottery can be a simple, ‘fun to play’ and popular application. When the user reaches the lottery application from the voice portal main menu there is a brand introduction (in case of third party lottery partners) and game introduction (rules of the game). |
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Application highlights: |
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- Various games can be offered on lottery, the simplest being drawing a playing card or choosing a 2/3/4 digit number. The system sends an E-Ticket number with chosen digits as an SMS to the player
- The ticket information is also relayed to the central server which maintains all ticket sales information and will also do the draw processing
- We can also look at a scenario where the user can buy multiple tickets on the same call
- The draw results are intimated to the MMP voice portal system which then sends an SMS to all participating players notifying the draw results. The winner is notified separately and others are encouraged to try again
- Winners will SMS the mailing address to 4N TeleSoft MMP system to enable disbursement of prizes (Only if we choose to distribute the cash prizes by checks sent over postal mail)
- Queries and disputes will be handled by Operators customer service. They will have a web interface to cross check the claims
- Billing for the service can be handled by booking the charges in postpaid bills or by Mobile Terminate SMS in case of prepaid subscribers
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SMS Applications - Lottery |
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Application highlights:
- When the subscriber participates in the SMS lottery application, he has to initiate the game with a keyword SMS (e.g. Lottery) sent to the short code
- The system will then register him and ask the user to send his choice of 2/3/4 digit numbers as required for the game by SMS
- The ticket information is relayed to the central server and he get a confirmation SMS with his chosen number
- The draw results are communicated, winner is notified separately and others are encouraged to try again
- A similar billing and prize distribution model as in the voice version of the game can be adopted
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SMS Applications - Ringtones |
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Ringtones is the most popular application and there should be alternate modes of access offered to the subscribers. We propose that the SMS interaction model be launched to cater to a subset of users comfortable with this mode of access
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Application highlights: |
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- User will send a SMS with the keyword RT (keyword is configurable parameter) to the short code to initiate the transaction.
- The system will send a list of categories available, the user sends another SMS with the appropriate keyword
- System sends list of songs as SMS with keywords to be sent to download each ringtone
- User sends the ringtone id (e.g. RT 2345) and the system then delivers the ringtone to his mobile
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SMS Applications - Logos/Picture messages |
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Operator’s logos/picture messages can also be delivered to the mobile handset by following a similar interaction model where the user chooses a category and sends an SMS to the short code with the logo/picture messages id. Another popular technique is to send inserts with bills/distribute pamphlets at contact points with logo/picture with id’s. The user can then send the appropriate keyword SMS and download the logo/picture messages. |
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SMS Applications - Contest/Polling and Slogan Engine |
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Operators is given another very powerful, high revenue generating tool. With this application the Operators can run himself or with third party support (i.e. corporate customer or 4N) contests for their customers. These contest are very flexible, multi-choice, customizable, popular, SMS based and easy to use. |
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SMS Applications - SMS Chat |
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All the subscribers can do community chatting with each other in various rooms via SMS. There are some predefined rooms , apart from that the subscribers can create their own rooms and invite people to them. There is and admin module also where the content can be screened for wrong words automatically. Not much infrastructure needed and work on SMPP 3.3and 3.4 protocol. |
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SMS/MMS Applications – Multimedia contents storage and delivery (CMS) |
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This product is designed to meet growing demand of Data contents in mobile market, it’s a robust server where MMST( multimedia contents) are stored and delivered to users on their request or as MT push. Operators has option either to load all contents in this server and print on his own portal or allow multiple CPs (content Providers) to connect via this to deliver contents to users. Operators can provide access to as many as CPs he wants to be connected with this server and simplify complexity of content delivery. |
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